Naturally, new clients are concerned with the total price of a project. This is normal. With this in mind, there are different strategies to help you build a comprehensive offer. Most people break down the necessary tasks and estimate how long each task will take. Pretty easy and super accurate, right? Nope! In the beginning...Continue Reading
Not necessarily. You know your clients and prospects better than everyone else. Losing clients is something you don’t want, especially if you’re just starting out. First, ask yourself: Are your current projects interesting to you or do you need to accept every project request that comes your way? You should keep your current rates if...Continue Reading
No matter what you charge, some clients will always ask for lower prices. Don’t take it as a sign your rates are too high or that you have to charge less than you’re worth. They’re just looking for a deal. That’s good news: you are in a better position than you might think. Because these...Continue Reading
Finding new clients can be very time consuming. You might find yourself talk to countless people until you land a new gig. But there is a much easier strategy: ask your existing clients. Getting jobs from existing clients is so obvious that most freelancers don’t think of it as a valid strategy. «I don’t want...Continue Reading
Value-based pricing is popular in the freelance world. The strategy says that rather than charging an hourly rate (or presenting a flat fee package based on the time it will take), we should charge a price based on how much money your client will make with your work. The argument for value-based pricing is this:...Continue Reading
Have you heard about the Graffiti Artist David Choe? In 2005, he painted a Facebook office for shares in the company instead of cash. He made over $200 million with this deal. Would you agree to a deal like that? Sounds promising, doesn’t it? But let me tell you about my experience. It was pure...Continue Reading
If you are a designer – like I am – you know how important branding is. But a brand is not a logo, espacially not as a freelancer. Your brand is the whole experience a client has with you. When he first hears about you (what people tell about you), when he visits your website...Continue Reading
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